B2B CRM’s Indentity Crisis
I don’t often ‘Google‘ for our own software product, but since launching the new site I’ve been checking a few pages to see how we are doing – imagine my surprise when I found a competitor ‘passing off’ as us for our own name!
(Yes there is a free trial of Tactile CRM, you can sign up on our site for it.)
Imitation is supposed to be the highest form of flattery and I realise that competitor’s products will appear in search results and as adwords on Google for general terms, but when the ad text misleads people into thinking that they are clicking through to our product I think it’s a bit below the line.
With phrases such as ‘Free Tactile CRM Trial’ and ‘Tactile CRM has never been better’ (that last one is technically true – the new release is awesome and we’ve had loads of positive feedback) I believe the ads are wrong and misleading.
Check out a couple of the other offending ads below:
That’s right, Tactile CRM has never been better – check out the new version on our site.
Of course Tactile CRM integrates with Outlook, infact if you check out our site you’ll see how Tactile CRM integrates with all email clients!
If you feel inclined, and want to up their adwords bill, feel free to visit the Google page and click on their advert! If you want the real Tactile CRM though visit our website.
A big thanks to Steve Tuck, he had a similar problem and pointed me in the right direction for the Google Trademark complaint procedure (as did James Burke).
