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Is Linked In starting to make more sense to the UK market?

Posted by Jake in Business on 11 Nov 2008 | 2 Comments

I’ve been ‘on’ Linked In for a far while now, and understood the basic idea behind it (I understand it as a service to manage and grow your network of business contacts), but never really understood the value behind it until now.

It has been big in the US and elsewhere for a while, but in general the Americans are much more into their ‘networking’ and making connections than we are (you can see that from the regional split of my contacts).

Linked In Screenshot

However, I am now beginning to see the value in it. With a recession fast approaching/upon us/finished (depending upon when you read this post), many people are starting to worry about their jobs and future roles. The value of Linked In now comes from the fact that your network is all in one place, outside of the company you work for, and you have access to it when you are no longer there.

Linked In is CRM for people, if you want CRM for an organisation, can I suggest you try our excellent Tactile CRM. I’m on Linked In, but don’t have any plans to leave omelett.es/Tactile CRM!

2 Comments

  1. Jake. Even though I am registered, I have never really "got" Linked-in. I guess your post helps explain why - I am unlikely to leave Severn Delta any time soon :-D I see it as a bit like the stock market - you are only interested in the price of your shares if you intend to sell. If you see shares as a long term investment then all you are interested in is the dividend stream you receive - the the capital growth is a side effect of a strong dividend stream. So for somebody like me links in twitter are more important as I get an information flow from my network (i.e. a dividend stream) rather than a static snapshot or a historical perspective. Does this analogy work? M

    Martyn / 11 Nov 2008 / 10:40 am

  2. we find LinkedIn useful for grouping suppliers and potential contacts. For clients we use a CRM system. Asking questions on LinkedIn generates google juice - Qs are usually picked up with 3 hours. There are other benefits - see http://business2businessmarketing.blogspot.com/2008/05/linkedin.html

    Annmarie Hanlon / 11 Nov 2008 / 5:48 pm