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The nightmare that is O2 and the iPhone 3G

I’m not an angry man and it takes a lot to irritate me, but O2 have managed it today.

Rewind a few weeks to the announcement by Apple that the 3G iPhone is being launched on the 11th July. I patiently waited for O2 to update their website, and registered to be kept updated (nothing has been emailed to me as of the 1st July). In the meantime I happened to be passing by my local O2 store after finding out other stores were pre-credit checking for the iPhone launch.

First bit of rubbish customer service by O2. It was a lunch time and there were four customers in the Coventy store. Two members of staff were on duty with a third on their lunch break. If I was running a retail store I’d schedule shifts so that staff lunches were not over the main lunch period of 12-2pm. That’s what happened when I worked at Waitrose.

So after a wait of 20 minutes I finally spoke to a lady and explained that I wanted to open a new business account for the iPhone with four handsets, pre-credit check so that I didn’t have to hand around on the launch date and what would I need to do:

Sorry sir, you can’t do that

Now I know that is not true, and explained that other people had been able to do it. She begrudginly walked off to ‘ask her manager’ who was hiding out the back of the store and not dealing with customers when it was busy.

She returned, said ‘oh yeah we can, you’ll have to come back on the 1st of July’. I asked her what I would need and she told me the various bits of paperwork I would need.

Fast forward to today. I rang the O2 store in Coventry, asked if I could come in and pre-credit check for a business account, and double checked the paperwork I would need. The man I spoke to on the phone confirmed the paperwork and said I could come in today and do it. I double checked this would be OK for the business account and was assured this was the case.

An hour later I arrived at the store. Same story – busy at lunch with a long queue. I had anticipated this and needed to do some banking. I did this, came back half an hour later and the queue had gone.

I explained to the man what I wanted to do, he sat me down and began the process.

Next mistake he tried to credit check me as a personal user.

The man then had to ring his manager (who was off), couldn’t get through, rang the Birmingham branch, the person wasn’t available and waited for a call back. 30 minutes later after lots of waiting and trying different numbers he finally spoke to another colleague who dis-interestingly said it wasn’t possible.

The young man explained that they had been told about the pre-credit/iPhone process yesterday and that they hadn’t received all the relevent training.

At this point I have wasted a good 2 hours of time, got fairly frustrated and feel like 02 don’t want the £4,000 they are going to make from me.

I find it hard to beleive that the second time round O2 are still disorganised, don’t have a process in place for the iPhone sale and generally can’t be bothered to take my money or make their (and my) life a bit easier by doing things in advanced.

Right now I’m feeling like a really can’t be bother switching to O2 and the iPhone  isn’t really worth all the hassle. I have been chasing O2, wasted my time, put up with rude staff and had to deal with a lack of competence and training.

If I could get the iPhone on another network I certain would (Orange’s customer service was fantastic when I was with them), at the moment it’s doubtful I will get one at all. Right now, O2 your organisation and customer service is awful.

5 Comments

  1. [...] Jake Stride added an interesting post today on The nightmare that is O2 and the iPhone 3GHere’s a small readingRewind a few weeks to the announcement by Apple that the 3G iPhone is being launched on the 11th July. I patiently waited for O2 to update their website, and registered to be kept updated (nothing has been emailed to me as of the 1st … [...]

    iPhone - Tips and Tricks » Blog Archive » The nightmare that is O2 and the iPhone 3G / 01 Jul 2008 / 5:45 pm

  2. Vote with your feet and screw them. Thats what I did with Buffalo and their shockingly shite customer service (http://www.coldclimate.co.uk/2007/09/12/the-buffalo-saga-ends/)

    coldclimate / 01 Jul 2008 / 5:54 pm

  3. If I were you I would not bother switching to O2. Mainly because I am having the same problems over and over. Their costumer service and services are frustrating and disorganised. As you said: It is just not worth the hassle. This just come to show you how they work. Would you trust your business to such incompetent network? I would go back to Orange. That is what I am going to to... soon, because now I am stuck with them for another 8 months. They were not prepared for the iPhone and its demands and they will not be. Don't make the same mistake!

    Fabian / 11 Jul 2008 / 7:19 pm

  4. If I were you I would not bother switching to O2. Mainly because I am having the same problems over and over. Their costumer service and services are frustrating and disorganised. As you said: It is just not worth the hassle. This just come to show you how they work. Would you trust your business to such incompetent network? I would go back to Orange. That is what I am going to do... soon, because now I am stuck with them for another 8 months. They were not prepared for the iPhone and its demands and they will not be. Don't make the same mistake!

    Fabian / 11 Jul 2008 / 7:20 pm

  5. I too have had a terrible experience with O2's customer service My experience is that they only get back to web (email) inquiries about 50% of the time. And then it's frequently with an inadequate response - particularly when it comes to billing queries. I like the IPhone but I am absolutely gutted to be tied in to O2 who don't seem to have any incentive to provide a good service since so many people want the phone and are committed to 18 month contracts. A further comment on the data roaming front: When you're overseas O2 send a text to inform you of the charge for data (per MB) and also as a reminder to use the phone's usage monitor to remain updated wrt bandwidth used to date. I returned from Europe recently to a surprise bill of GBP90 for roaming even though the monitor showed just GBP10 worth of use. I was eventually informed by customer service (several contact attempts later) that the monitor is not always up to date. Useful advice then! I'm not happy and will be contacting regulators. Simon

    simon / 07 Apr 2009 / 6:07 pm